Get ASX Price

 


  Latest Planning News
Hot Issues
The real value of advice
Taking a deeper dive into indexation of the transfer balance cap
ASIC sounds warning around high-yield bond scams
How to pass the diversification test
Rollout of Director ID Numbers (DIN) is ahead of schedule
The perks of staying invested
Retirees proceeding with downsizing plans as confidence rises
Early access boosted interest in advice
Vaccination rates as they happen around the world
Approaching the dawn
Videos and other resources for our clients
Retirement the ‘number one trigger’ for financial advice
‘Unfinished superannuation business’ to watch for in 2021
Superannuation ideas for 2021
Retirees need new super investment approach
Returning expats reminded on tax snares with pensions, investments
2020 is coming to an end. Phew!!
ATO flags key deadlines for early release of super
Retirement costs rising despite COVID impacts
Government targets fund expenditure, best interests in new super reforms
Small SMSFs develop rapidly
Investing basics for first timers
Behind the dash in new market listings
Articles archive
Quarter 4 October - December 2020
Quarter 3 July - September 2020
Early access boosted interest in advice

 

Public interest in financial advice rose significantly in 2020, with consumers focusing their online searches on super topics as the government launched its COVID-19 early access scheme, according to new data from fund manager Allan Gray.

 



       


New research from the investment manager revealed that online searches related to financial advice increased by 18 per cent year-on-year in 2020, while media articles relating to advice increased by 61 per cent from 2019 to 2020.


Average monthly searches for “financial advice” increased from 12,100 in 2019 to 14,800 in 2020, according to the data, which was compiled by digital agency Kamber on behalf of Allan Gray.


Super was the most popular topic relating to advice, with seven of the 10 most popular articles relating to super. Many themes related to the government’s early access scheme, including ASIC action around unlicensed advice being given by real estate agents relating to the scheme, as well as the impacts of withdrawing super early.


The topic of unlicensed advice also rated more than 12,000 mentions on Twitter over the course of the year, driven by ASIC’s real estate action as well as Liberal MP Tim Wilson’s comments encouraging consumers to withdraw their super.


Other popular topics on Google relating to advice that were searched regularly in 2020 included ethics, conflicts of interest, strategy and retirement. Searches for each of these terms increased by more than 5,000 per cent year-on-year.


“It appears the pandemic caused us to pay closer attention to matters related to the preservation of our finances, now and into the future,” Allan Gray Australia chief operating officer JD de Lange said. 


“Superannuation was a topic focused on by publishers and readers alike as Australians engaged with and talked about the impacts and risks of the government’s early access scheme.”


Mr de Lange noted that while improper conduct in advice had remained a popular topic among consumers, most of the articles engaged with related to unlicensed advice given by real estate agents.


“Other articles about which generated substantial engagement included one describing the compound future impact of withdrawing $20,000 from superannuation today, and another mentioning that 500,000 Australians 30 years or younger had dipped into their superannuation,” he said.


 


 


Reporter
03 February 2021
smsfadviser.com


 




10th-February-2021